Warde stresses the importance of creating works of type that convey more than just the words on the paper and with this process, seamlessly. She stresses the fact that the typography has the ability to hold the mind of its reader by the way the type is chosen and applied. It can be looked at, through, or embraced with its surroundings as a compliment to what it portrays. Type, besides Calligraphy, should not be considered a fine art simply because that would mean "its first purpose was to exist as an expression of beauty for its own sake and for the delegation of the senses." Printing with type should be a means of doing something, meaning that it has a purpose beyond just the shapes that are created on the paper. It is when that is in place is when the foundation of the "crystal goblet" has formed and you may build up from there in forming the printed piece.
Monday, September 26, 2011
The Crystal Goblet
The Crystal Goblet
Warde stresses the importance of creating works of type that convey more than just the words on the paper and with this process, seamlessly. She stresses the fact that the typography has the ability to hold the mind of its reader by the way the type is chosen and applied. It can be looked at, through, or embraced with its surroundings as a compliment to what it portrays. Type, besides Calligraphy, should not be considered a fine art simply because that would mean "its first purpose was to exist as an expression of beauty for its own sake and for the delegation of the senses." Printing with type should be a means of doing something, meaning that it has a purpose beyond just the shapes that are created on the paper. It is when that is in place is when the foundation of the "crystal goblet" has formed and you may build up from there in forming the printed piece.
Warde stresses the importance of creating works of type that convey more than just the words on the paper and with this process, seamlessly. She stresses the fact that the typography has the ability to hold the mind of its reader by the way the type is chosen and applied. It can be looked at, through, or embraced with its surroundings as a compliment to what it portrays. Type, besides Calligraphy, should not be considered a fine art simply because that would mean "its first purpose was to exist as an expression of beauty for its own sake and for the delegation of the senses." Printing with type should be a means of doing something, meaning that it has a purpose beyond just the shapes that are created on the paper. It is when that is in place is when the foundation of the "crystal goblet" has formed and you may build up from there in forming the printed piece.
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